Julia Roberts has some competition in the runaway bride category.

On Wednesday, Dior released an ad — or short film, as they’re calling it — titled “It’s Miss, Actually,” for the latest Miss Dior fragrance.

It stars Natalie Portman clad in a gorgeous Dior wedding gown, but her mind is hardly on marriage. The film alternates between clips of Portman walking down the aisle with her father and running away for adventures in a helicopter, all set to the tune of Janis Joplin’s “Piece Of My Heart.”

“The story is about escaping, about getting away from all the things that tie you down in life,” Director Anton Corbijn said, according to Vogue. “Natalie Portman was fantastic. She is real, she’s genuine. You can see it on the screen, and people relate to it. I think that this ‘truth’ is more important than beauty. Being a beautiful woman is not enough. She’s a real person, a good person, and her personality makes the difference.”

So don’t even think about calling Natalie Portman “madam.” It’s “miss,” actually.

H/T Stylelist